Be Active for 60 minutes a day to keep your body and mind healthy

Strong muscles and bones

Heart and lung health

Healthy weight

Happy brain

Fun and friends

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Why 60 Minutes of Daily Physical Activity Matters

Fans join in the Be Active Dance Cam at Flamengo v Bayern München in the Round of 16 

Benfica take on Chelsea in the Round of 16, in front of the Be Active LED 

Be Active on show at Inter Milan v River Plate, in Seattle.

Get moving, stay active and play football is the message at Inter Milan v River Plate

Kids need to be active for 60 minutes per day, according to the World Health Organization (WHO)

FIFA’s long-term partnership with the World Health Organization (WHO) brings the Be Active campaign to Palmeiras v Al Ahly.

A young fan is captured enjoying the atmosphere on the Be Active Dance Cam, at Al Ain v Juventus. 

River Plate supporters show some inspiring moves on the Be Active Dance Cam during the group-stage match with Urawa Red Diamonds.

The Be Active Dance Cam calls on fan to bring the moves at Flamengo v Esperance de Tunis.

The colourful Be Active branding on show at Botafogo v Seattle Sounders.

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Be Active at the FIFA Club World Cup 2025™

A general view during the FIFA x WHO Be Active Clinics

FIFA and the Local Organising Committee of the FIFA Beach Soccer World Cup 2025™ have united with the World Health Organization (WHO) and the Special Olympics to deliver a series of fun-filled beach soccer clinics.

Be Active Clinic at the FIFA Beach Soccer World Cup Seychelles 2025

Beach soccer clinic at the FIFA Beach Soccer World Cup UAE 2024 Dubai™

FIFA and the Beach Soccer Worldwide Foundation were joined by a host of star names from the Beach Soccer community to welcome two groups of people living with disabilities to a fun-filled two days of activities at the FIFA Beach Soccer World Cup 2024.

Be Active Clinic at the FIFA Beach Soccer World Cup Dubai 2024

Be Active Clinics

A fun-packed festival of football was enjoyed by local children ahead of the 76th FIFA Congress when legends joined a string of skills and drills sessions, as FIFA launched its special edition of the Be Active campaign for the FIFA World Cup 2026™. 

Be Active launches for FIFA World Cup 2026™, bringing joy to First Nation children

FIFA World Cup mascots Maple the Moose, Zayu the Jaguar, and Clutch the Bald Eagle pose for a photo with children during the BeActive Training Session

FIFA, LOC and WHO team up in Seychelles to bring ‘Be Active’ to the Special Olympics

FIFA and Beach Soccer Worldwide team up to help everyone ‘Be Active’

 FIFA President Gianni Infantino has met the World Health Organization (WHO) Director-General, Dr Tedros Adhanom Ghebreyesus, to evaluate the progress made in their ground-breaking joint-effort to promote healthy lifestyles through football.

FIFA President meets WHO Director-General to assess collaboration’s progress

FIFA President Gianni Infantino meets with WHO Director-General Dr Tedros Adhanom Ghebreyesus

FIFA and the Association of Southeast Asian Nations (ASEAN) are hoping to expand their existing partnership to cover climate change and gender equality in the future.

FIFA and ASEAN look to expand partnership to cover gender equality and climate change

FIFA Regional Director Asia & Oceania Sanjeevan Balasingam and Dr. Niwat Limsuknirun, Chair of SOMS-14

FIFA and the World Health Organization (WHO) have agreed to extend their collaboration and to continue to use the power of football to promote healthy lifestyles and equal access to health care worldwide. 

FIFA and the World Health Organization extend collaboration 

FIFA President Gianni Infantino and World Health Organization Director-General Dr Tedros Adhanom Ghebreyesus sign an extension of the Memorandum of Understanding between the two organisations

With the help of half-time performances from The Mad Stuntman from Reel to Real, the FIFA World Cup Qatar 2022™ semi-finals will spread the message to a worldwide audience that children need to get 60 minutes of exercise daily to live healthy lives.

Be Active #BringTheMoves campaign to feature during FIFA World Cup 2022™ semi-finals

Bring the Moves Campaign Activation Event

The Mad Stuntman invited fans to #Bringthemoves with a live show at the FIFA Fan Festival in Doha to mark Universal Health Coverage Day and celebrate a campaign encouraging young people around the world to get more physical exercise.

Mad Stuntman performs at FIFA Fan Festival to celebrate Universal Health Coverage Day

Under the umbrella Football Unites the World, and with the help of a number of past and present football icons, FIFA will team up with a range of international partners and organisations to promote and highlight causes during the tournament in Qatar. 

FIFA World Cup unites the world and helps global causes

Football Unites the World flag held by children at Qatar vs Ecuador

FIFA Secretary General Fatma Samoura urged young people to turn off their computers and #BringTheMoves during the launch of the first-ever Walk the Talk: Health for All Challenge event to be held in Doha.

FIFA Secretary General urges people to get enough exercise and #BringTheMoves 

A general view during Walk the Talk

FIFA, the WHO, MoPH) and the Supreme Committee for Delivery and Legacy (SC) have launched the #BringTheMoves challenge, encouraging players at the FIFA World Cup 2022™ to meet celebration challenges presented by fans, encouraging youngsters to #BeActive. 

FIFA World Cup™ players to #BringTheMoves and encourage kids to exercise

Bring the moves Hero MRP

The World Health Organization (WHO), the State of Qatar and FIFA today agreed a range of measures that will be implemented at this year’s FIFA World Cup Qatar 2022™ to protect and encourage health.

WHO, Qatar and FIFA leaders agree to promote health at FIFA World Cup Qatar 2022™

A group photo after the steering committee meeting with the WHO at Education City

FIFA is working with the World Health Organization (WHO) to encourage football fans, world leaders and policymakers to #ACTogether to end the COVID-19 pandemic, with a special campaign running throughout the FIFA Club World Cup 2021™  in Abu Dhabi.

FIFA and WHO reiterate call on world to #ACTogether

#ACTogether Campaign

FIFA launches #ReachOut campaign for better mental health

#ReachOut Mental Health Campaign banner

Friendly match at the Home of FIFA kicks off World Football Week

“Be Active” campaign encourages children to get moving to lead healthier, happier lives. FIFA Secretary General Mattias Grafström: “World Football Week is a very special event which represents the universality of football”

FIFA World Football Week - Friendly Match at Home of FIFA

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FOLLOW THE LATEST NEWS ON FIFA’S BE ACTIVE

Be Active #BringtheMoves Campaign LED Board

During Australia & New Zealand 2023, FIFA and WHO teamed up with freestyle star Lia Lewis to keep fans moving!

FIFA Women’s World Cup 2023™ – Be Active #BringTheMoves

FIFA Bring the Moves

In partnership with WHO, FIFA launched the Be Active #BringTheMoves campaign, inspiring fans and kids worldwide to get moving! 

FIFA World Cup Qatar 2022™ – Be Active #BringTheMoves

Be Active #BringtheMoves at FIFA tournaments

Colombia vs Mexico: FIFA U-17 Women's World Cup 2022

FIFA Medical Diploma, injury prevention, concussion, medical research, medical network, etc.

Health and medical

BE ACTIVE_centered

According to WHO, 80% of kids are not getting enough exercise globally, and all children need to be active for a minimum of 60 minutes a day. That’s why FIFA and WHO partnered together to create the Be Active campaign.

Be Active

Concussion_centered

Concussion is a traumatic brain injury common in all sports. It’s vital to understand the signs, symptoms, and impacts of concussion because brain health is non-negotiable.

Concussion: Suspect and Protect

FUTW_centered

Football Unites the World is a global movement to inspire, unite and develop through football. It brings people together, all over the world, to celebrate the beautiful game.

Football Unites the World

ND_centered

No Discrimination is an awareness, action and education campaign that aims to rid the football world of discrimination in any and every form.

No Discrimination

No racism

Following its unanimous approval at the 74ᵗʰ FIFA Congress in Bangkok, Thailand, on 17 May 2024, a global crossed arms gesture to signal racist abuse is now part of football protocol at FIFA tournaments.

No Racism

ReachOut 16x9

FIFA’s #ReachOut campaign is designed to raise awareness of the symptoms of mental health conditions and to encourage people to take actions for better mental health every day and seek help when they need it.